America's Marketing High School™ 2010 Super Bowl Ad Nauseam
Super Bowl XLIV Ad Survey Results
Table 4: Bottom 5 Ads, All Respondents
February 08, 2010 (5:00:00 AM EST)
Rank Ad Meter
  All Respondents Male Female Web 
Hide question 66 65
Skechers: Shape Ups Testimonials with Joe Montana (second airing) 3.68 3.76 3.52 3.3% 
     
Hide question 65 56
Skechers: Shape Ups Testimonials with Joe Montana 3.77 3.75 3.76 2.4% 
     
Hide question 64 61
Select 55: World's lightest beer. 4.43 4.59 4.21 2.4% 
     
Hide question 63 52
U.S. Census Bureau: Ed Begley Jr. arranges a snapshot of 300 million Americans. 4.56 4.40 4.70 3.7% 
     
Hide question 62 62
Hyundai's: Sonata - Painted Sonata like Mozart & Schubert 4.72 4.62 4.76 4.0% 
     
Hide question 61 60
Papa John's: Founder makes special pizza deliveries 4.79 4.81 4.73 4.3% 
     
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