America's Marketing High Schoolâ„¢ 2010 Super Bowl Ad Nauseam
Super Bowl XLIV Ad Survey Results
Table 1: Top Ten Ads, All Respondents
February 08, 2010 (5:00:00 AM EST)
Rank Ad Meter
  All Respondents Male Female Web 
Hide question 1 11
Doritos: Hands off My Momma 8.48 8.43 8.50 28.9% 
     
Hide question 2 2
Doritos: Dog and Anti-Bark Collar 7.62 7.61 7.46 22.0% 
     
Hide question 3 17
Doritos: Gym Death 7.53 7.58 7.34 17.9% 
     
Hide question 4 1
Snickers: Aged Betty White & Abe Vigoda play football 7.53 7.65 7.32 17.1% 
     
Hide question 5 3
Bud Light: Man builds beer can house 7.41 7.66 7.04 17.3% 
     
Hide question 6 7
E-Trade: Talking baby explains to jealous girlfriend 7.29 7.11 7.51 19.1% 
     
Hide question 7 14
Doritos: Funeral 7.20 7.34 6.97 15.0% 
     
Hide question 8 8
Budweiser: Teamwork helps truck 7.16 7.33 6.89 12.4% 
     
Hide question 9 5
Coca-Cola: Sleepwalker gets cold Coke 6.87 6.71 6.91 18.1% 
     
Hide question 10 29
Bud Light: Castaways make lucky discovery 6.86 7.05 6.53 10.2% 
     
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