Instructors - Getting Started

When instructors log into the www.americasmarketinghighschool.org website with their user ID and password, their school registration code will be displayed at the bottom-left side of the screen.

The next step is to register students that will be participating in the Super Bowl Ad Nauseam Ad Survey and other surveys throughout the school year. Students (or their instructors) will need to complete the following steps to register for the program:

1. Visit the www.americasmarketinghighschool.org website.
2. Click on the 'Register' link at the top of the page.
3. Enter your School Registration Code.
4. Complete the rest of the Registration Form completely and honestly.

SB Ad Nauseam Commercial Survey and Internet Access

Some instructors have asked if students are able to participate in the Super Bowl Survey if they do not have access to the Internet at home, and others have asked whether the students could enter their ratings the next day. Survey data is compiled after midnight following the completion of the Super Bowl so that the data is ready for Monday's press conference. Participants may enter their data any time following the game. However, only students who enter their evaluations immediately after the game will have their input counted in the "Watercooler Monday" results.

Super Bowl Ad Nauseam Timeline

September - January
Faculty and students register at America's Marketing High School to participate.

January
Classroom resources available via the web:

• Educational Modules via Streaming Video
• Ad Evaluation Tutorial and Examples
• Under the Mike-Roscope, Professor Bernacchi's marketing/advertising newsletter

Super Bowl Sunday, February 5, 2012
Super Bowl Sunday Commercial Evaluation. Watch the game, rate ads, enter ratings online. Details and instructions available at America's Marketing High School.

Watercooler Monday, February 6, 2012
Pizza, Pop, and Pretzel Press Conference Party at UDM the day after the Super Bowl. The Press Party will be streamed live via the internet on www.mistreamnet.org from 12:00 noon - 1:00 p.m. EST

In addition, registered participants will have complete access to the final SB Ad Nauseam Survey data as soon as it becomes available.

Instructions and Other Documents

• Super Bowl Ad Nauseam Survey Instructions
  
  
• Super Bowl Ad Nauseam Survey, Commercial Evaluation Form
  
  
• Super Bowl Evaluation Final Instructions and Evaluation Form Student Packet
  
  
• SB Ad Nauseam Research Paper Requirements

 

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