Projects : Survey Results

2011 Holiday Shopping Survey

AMHS shopping behavior with a flare. View the 2011 AMHS Holiday Shopping Survey results.

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2011 Halloween Survey

What are AMHS users doing for Halloween - and how are they spending their money? The 2011 AMHS Halloween Survey are in . . .

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2011 Super Bowl XLV Ad Nauseam Survey Results

Since 2006 thousands of high school students registered for and participated in America's Marketing High School's Super Bowl Ad Nauseam program and our Survey of Super Bowl ads. During this time, 365 advertisements were evaluated and rated, including 65 ads in 2011.

Participating students took notes regarding each of the national Super Bowl advertisements. At the end of each commercial, students ranked it from 1 to 10 (where 10 was the highest rank) and provided a concise explanation for their rating. At the end of the game, respondents transcribed their ratings and comments and entered their evaluations and demographic information on a web survey.

Past survey results can be viewed using the links in the 'Past Super Bowl Survey Results' section on this page.

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2010 Holiday Shopping Survey

Who shops more? Who are they shopping for? Who are the bargain hunters - and where are they spending their money? Holiday shopping secrets revealed . . .

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2010 Halloween Survey

How are males and females celebrating Halloween? How are they spending their money? The 2010 AMHS Halloween Survey reveals some spooky trends . . .

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2010 Tiger Woods Survey

America's Marketing High School Tiger Woods Survey revealed some stark differences of opinion between males and females. By a wide margin and with amazing consistency, interest in watching the golf star's return to the course, "acceptance" of his apology and endorsements, and other opinions varied dramatically between the sexes.

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2009 Holiday Shopping Survey

Suprise! The 2009 Holiday Survey reveals that males and females may actually enjoy shopping with each other.

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2009 H1N1 Flu Survey

Although many AMHS participants felt there is "too much concern" about the H1N1 flu, their behavior and awareness has changed.

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2009 Halloween Survey

Although males and females appear to be spending the same amount for Halloween, the 2009 AMHS Halloween Survey shows that they are celebrating differently.

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2009 Summer Movies Survey

The 2009 summer movie season offered a wide range of movies, and the America's Marketing High School 2009 Summer Movies Survey provides a glimpse of our viewers' preferences.

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2009 Environmental Monitor Survey

America's Marketing High School initial Environmental Monitor survey revealed strong feelings about recycling, the economy, and the environment. AMHS students were generally more pro-environmental than those over 18 years of age, with females consistently demonstrating the strongest pro-environmental attitudes and behavior. The poll was conducted from April 28 through May 6.

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2009 Valentine's Day Survey

America's Marketing High School 2009 Valentine's Day poll found that 75% of all high school respondents were going to celebrate V-Day, with females more likely to fete this holiday than males. 50% of high schoolers (both female and male) were going to spend $15 or less gifting on V-Day. The poll was conducted from February 11 through February 14.

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The Super Bowl Preview Study

In America's Marketing High School's Super Bowl Preview Study conducted on January 15-22, three heavyweights were selected as the most likely top advertisers in USA Today's Ad Meter. The study also showed some revealing differences between male and female respondents.

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Holiday Spending Survey

America's Marketing High School holiday spending poll found that 44% of the respondents were going to spend $100 or less, with 24% spending more than $200 for holiday gifting. Over 3/4 of all respondents were going to buy clothing. The poll was conducted in mid-December 2008 with over 300 responding high schoolers.

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Auto Industry Survey Results

In America's Marketing High School's Auto Industry Survey conducted on November 21-26, 64% of respondents felt that the US auto industry was "Very Important" to the economy.

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Presidential Poll Results

In America's Marketing High School's two political polls conducted on October 8-10 and October 29-31, more than 1000 high school students throughout the US participated, 59% of whom were male and 41% were females. About 41% of these students claimed a Democratic Party affiliation, while 32% proclaimed that they were Republicans.

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Past Super Bowl Survey Results

2010 Super Bowl XLIV Ad Nauseam Survey Results



2009 Super Bowl Ad Nauseam Survey Results



2008 Super Bowl Ad Nauseum Survey Results



2007 Super Bowl Ad Nauseum Survey Results



2006 Super Bowl Ad Nauseum Survey Results