The Ad Nauseam educational offerings have been expanded, including modules about the world economy and the "world" of advertising expenditures. There are 18 lecture modules ranging in length from 10 to 25 minutes. The first five (5) relate to the global and domestic worlds of economics and advertising. The next seven (7) modules are anchored by the Super Bowl, and the remaining modules are our "Special Interest" modules.
Introduction to America's Marketing High School
The video modules may be individually used or sequenced to suit your needs. Each module is accompanied by supporting material,
which can be downloaded by clicking the appropriate links. The module links are available after logging in.
Click here if you do not have a Marketing High School user name and password.
Module E1: The State of the Business Environment in the US
updated May, 2012
This module looks at all business firms in America by size, receipts, gender and ethnic/racial composition.
Module E2: Globalized Entrepreneurship, The US and the Rest
updated March, 2012
This module focuses on the competitive entrepreneurial environment throughout the world. This module uses World Bank research to evaluate 183 economies and provides insight into the best places to start a business on the globe.
Module E3: The State of Entrepreneurship in America
updated March, 2012
This module focuses on what makes America an usually successfully entrepreneurial business environment.
Module 19: Media and Teen Driving
updated April, 2011
This module discusses the differences between an "accident" and a "crash" along with focusing on the economic impact of teen driving, teen driving behavior and demonstrates the effects that media has on teen driving through commercials.
Module 20: Corporate Social Responsibility Part 1
updated April, 2011
Part 1 of this module focuses on the terms used when discussing corporate social responsibly along with listing the best and worst "clubs" as related to corporate social responsibility.
Module 21: Corporate Social Responsibility Part 2
updated April, 2011
Part 2 of this module lists Fortune's Top 50 companies as it relates to the three aspects of corporate social responsibility which include the environment, philanthropy/charity and people. Ben and Jerry's 2008 Social and Environmental report will also be evaluated as a template for corporate social responsibility.
Module 22: Social Entrepreneurship
updated April, 2011
This module focuses on defining Entrepreneurship and Social Entrepreneurship and exploring the similarities as well as differences. This modules also discusses how Social Entrepreneurship is impacting social changes throughout the world.
Module 1: The Domestic Marketplace
updated August, 2010
The two measures that best describe any country are its Population and Gross Domestic Product.
This module uses data from the US Census Bureau and the Bureau of Labor Statistics.
These data go a long way determining who we are, globally and domestically.
Module 2: The Global Marketplace
updated September, 2010
This module gives the detail of the biggest countries in the world by their areas, populations, GDPs and per capita GDPs.
We focus on the world's biggest industrialized economies and the 3 most populous nations of the world, China, India and the US.
Data from the CIA World Factbook anchors this module.
Module 3: The Advertising Marketplace
updated September, 2010
This module tells students about the "world" of advertising expenditures. It speaks of ad dollars spent in the U.S. versus the rest of the world.
Module 4: The Relationship Between Market Share and Ad Spending
updated September, 2010
This module explains the great difference among various consumer industries in the US by using their concentrations of market size and ad spending and the relationship between them.
Module 5: The Marketplace of Religion
updated September, 2010
With the world's quickly growing and changing population there is no better barometer of that change than the world's altering topography of religions. We must know and understand the world of religion and its various segments.
The Super Bowl lectures/modules (Modules 6-12) culminate with participating students rating Super Bowl ads 'real time' and then submitting them immediately online following the Super Bowl. These modules are intended to be executed prior to participation in the Ad Nauseam Super Bowl Survey.
Module 6: A Very Short Asymmetrical History of the Super Bowl
updated January, 2012
This lecture discusses the birth and growth of the Super Bowl as THE sporting and entertainment event in America and its stature in America's pop culture.
Module 7: The Socio-Cultural and Economic Impact of the Super Bowl
updated January, 2012
This module focuses on the Socio-Economic Impact of the Super Bowl. Its domestic and global importance are featured issues.
Module 8: A Brief & Asymmetrical History of the Super Bowl Ads
updated January, 2012
This lecture takes its listeners from Super Bowl I to Super Bowl XLIV. (In 2005, we contributed to a brief Sports Illustrated article about Super Bowl ads.)
Module 9: The Super Bowl Ad Flation Chart
updated December, 2011
The cost of 30-second Super Bowl commercials are discussed in the "eye popping" Super Bowl AdFlation Chart.
It answers the intriguing question of "What would things cost today IF their prices had increased at the same
rate as have Super Bowl ad prices since 1967."
Module 10: The Super Bowl Bibliography
updated December, 2009
This module is a bibliography of sorts regarding the Super Bowl. It's sources range from a scholarly work about the early days of the NFL, long before the first Super Bowl, to the glitz, sizzle, fizz and pop of the Super Bowl Game Day Program.
Module 11: The Ad Tutorial
This module is a "hands on" module that teaches faculty and students alike how to simply rate TV commercials.
It is an easy guide for evaluating Super Bowl commercials or any type of TV like ad.
Module 12.2: 2012 Super Bowl Wrap-Up
updated February, 2012
An analysis and discussion of the results of the Super Bowl Ad Nauseum Survey.
Module 13: The Oscars
updated March, 2011
This module is devoted to some "data" talk regarding the $1.7 M for 30 seconds worth of Oscar ads and a review of several Oscar commercials. A discussion regarding the differences between Super Bowl commercials and Oscar commercials is also provided within this module.
Module 14: China and India - People, Geography, and Economy
This module includes multiple lessons regarding the people, geography, communication, and other aspects of the growing economies in China and India.
Module 15: The Olympics, Ancient and Modern
This module includes lessons regarding the ancient Olympic games through 1952, recent games through 2004, and the 2008 Summer Olympics.
Module 16: Drink Irresponsibly?
This module includes lessons and exercises regarding underage drinking and alcoholic beverage advertising.
Module 17: A Brief History of the Winter Olympics
updated February, 2010
This module provides an historical context and data for the Winter Olympics.
Module A: The Economics of the Marketplace - How it Works
This is the first module in the Marketing Starter Kit lessons.
Module B: The Marketing Mix
This is the second module in the Marketing Starter Kit lessons.
Entrepreneurship Modules
Entrepreneurship Modules
Powered by Immerse2Learn.com ™