Projects : AMHS In the News
AMHS In the News
USA Today - Detroit, October 10, 2011
UDM Marketing Professor Mike Bernacchi and the 'New Detroit' Image
Resource File
On the Web
NBEA Conference, March 31, 2010
Presentation to the National Business Education Association, Annual Conference, San Diego, California
University of Detroit Mercy, January 01, 2010
University of Detroit Mercy and America's Marketing High School are offering competitive scholarships to support the career aspirations of business students.
Oakland Schools, May 15, 2009
Oakland Schools Business Teacher's Professional Development Day hosted by the University of Detroit Mercy
NBEA Conference, April 9, 2009
Presentation to the National Business Education Association, Annual Conference, Chicago, Illinois
MACUL Conference, March 20, 2009
Presentation to the Michigan Association of Computer Users in Learning, Annual Conference
The Oakland Press, February 02, 2009
'Commercial raters weigh in on early Super Bowl ads'
The Oakland Press, February 01, 2009
'Professor, students to rank Super Bowl TV spots'
NFL News, January 30, 2009
More than a thousand students from around the country will be voting on their favorite ads on the America's Marketing High School website after the game.
Twitter, January 29, 2009
Join us on Twitter for Super Bowl Survey updates and other AMHS news.
WWJ, January 25, 2009
We're a week away from SuperBowl Sunday. It's the biggest day of the year for advertising. WWJ's Mike Campbell spoke live with University of Detroit Mercy Marketing Professor Mike Bernacchi, who has studied the topic for years.
Windows Media Player (WMA/MP3 Audio)
FOX 2 Detroit, November 20, 2008
UDM Marketing Professor Mike Bernacchi, Political Consultant Sam Riddle, and FOX 2 Money Man Murray Feldman join Huel Perkins to discuss the Auto Bailout.
Inside Michigan Education, August 4, 2008
Mike Bernacchi and Paul Galbenski talk about America's Marketing High School, a nationwide online business marketing curriculum.
February 4, 2008: The Oakland Press - "Super Bowl Ads Not So Super"
February 2, 2008: WWJ 950 - There's the game and there are the ads. University of Detroit Mercy Marketing Professor Mike Bernacchi has spent a lifetime studying the ad phenomenon and talks with WWJ's Marie Osborne about it.
February 1, 2008: The Oakland Press - "Bowling for Dollars - Students analyzing ads sold for big game"
January 27, 2008: WWJ 950 - University of Detroit-Mercy Professor Mike Bernacchi is working with students across the country to judge and rate this year's Super Bowl ads.
November 18, 2007: WWJ 950 - Mike Bernacchi, University of Detroit Mercy Marketing Professor, talks live about the Holiday Selling Frenzy.
November 11, 2007: WWJ 950 - Will high gasoline prices bankrupt Santa Claus?
October 30, 2007: WJR 760 - Mike Bernacchi Tells Paul W. Smith that Halloween is Big Business Across the Country
January 24, 2006: The Oakland Press - "Will Super Bowl Ads make the grade?"
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